So by now, you have probably seen, heard of or even used Microsoft’s new baby, Bing.
Long rumoured to be called Kumo (Japanese for spider – as in search engines spider the web), Bing has entered the search arena with a huge marketing campaign, a mass of conjecture and even more hype. What’s more, Microsoft [...]
But the question on everyone’s lips is “how frequent?”
The answer depends on how current you want/need to be. Part of the pattern search engines visit your site with is based on how current the content is. This means everything from the copyright date in your footer to new pages being published.
You can see how it [...]
o you’ve probably heard about search engine optimisation but want to understand the basics. Even if you haven’t, don’t fear, I’ll explain all below.
What is SEO?
Put simply, search engine optimisation is the art of climbing higher in search engine rankings. For clarity, it has nothing to do with paid listings (sometimes at the top and [...]
Now if you’ve ever attempted search engine optimisation (SEO), pay per click (PPC) or any other form of online marketing, chances are you will understand that keywords are important.
So if you haven’t heard of keywords before, you’re probably thinking of these as trigger words, or buzz words, things that trigger an emotional response that can [...]
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