Archive for ‘Internet Marketing Tips’

So, you have your fantastic idea, you have an idea for how your website should look, you know what content you want up.
The hard part is over right?
Wrong.
You can take your proverbial spaghetti and catapault it towards your nearest (preferably white) wall, but what about the stickiness? Sure, there are some environmental factors that you [...]

The reality is that it is easy to get started with AdWords. Google makes doing so rather inviting. Why hire a PPC (Pay Per Click) agency when you can just wade in and do it yourself?
You can call Google up and they will walk you through the process of signing up, heck if you spend [...]

So having posted about Microsoft’s new contender Bing, a recent development has reared it’s head in the search engine market. Google Caffiene.
Now when I first heard about this new project, some of the many parallel processes running in my head surmised that Google must have entered yet another market. After all, they are dominating the:

Search [...]

So by now, you have probably seen, heard of or even used Microsoft’s new baby, Bing.
Long rumoured to be called Kumo (Japanese for spider – as in search engines spider the web), Bing has entered the search arena with a huge marketing campaign, a mass of conjecture and even more hype. What’s more, Microsoft [...]

But the question on everyone’s lips is “how frequent?”
The answer depends on how current you want/need to be. Part of the pattern search engines visit your site with is based on how current the content is. This means everything from the copyright date in your footer to new pages being published.
You can see how it [...]

So why are you here, reading the frogblog? Of course I couldn’t tell you the exact answer, but chances are you didn’t need a large degree of motive to come read this because you are benefitting from the information here. Chances are you were looking for some online marketing tips, in which case, this is [...]

o you’ve probably heard about search engine optimisation but want to understand the basics. Even if you haven’t, don’t fear, I’ll explain all below.
What is SEO?
Put simply, search engine optimisation is the art of climbing higher in search engine rankings. For clarity, it has nothing to do with paid listings (sometimes at the top and [...]

When was the last time you actually sat back and had a look at what people are greeted with upon logging on to your website? There is an overwhelming need that people feel to try and crowbar everything onto their pages and unfortunately that’s one of the ways people think is MIEFT (making it easy [...]

Now if you’ve ever attempted search engine optimisation (SEO), pay per click (PPC) or any other form of online marketing, chances are you will understand that keywords are important.
So if you haven’t heard of keywords before, you’re probably thinking of these as trigger words, or buzz words, things that trigger an emotional response that can [...]

If you have ever dealt with anyone related to online marketing, search engine optimisation (SEO), pay per click (PPC) or similar, the term conversion rate probably came  up more than once. If you aren’t sure about any of these terms, don’t fear, all will be revealed in coming posts.
So What is a Conversion Rate?
Put simply, [...]