Keep Your Site Alive With Frequently Updated Content. Yes, Like This.

Keep Your Website Alive With Fresh Content

But the question on everyone’s lips is “how frequent?”

The answer depends on how current you want/need to be. Part of the pattern search engines visit your site with is based on how current the content is. This means everything from the copyright date in your footer to new pages being published.

You can see how it makes sense, as a stagnated website that hasn’t been updated for many years will likely contain information that is out of date and not relevant. Therefore, search engines factor this into their results, as after all, their mission is to develop the best set of results possible for any given keyphrase that’s entered.

Adding new pages every day and/or constantly tweaking content is simply too tall an order for most people, but we have a simpler solution.

Blog or news

News enables you to craft topical stories and publish them, this can be the latest news about your company or industry or more general. The important thing to remember is that it will provide keyword dense content. We can source the news for you, to your exact specifications, written by writers with search engine optimisation expertise, to take the hassle and worry of getting new optimised content for your website. We can source news for nearly any sector.

Blogging
Alternatively, you could use the approach I’m using right now. Use your very own blog as a means to get your voice into the open. The advantage of doing this is that it adds personality to your website. It provides visitors with a face. People like to buy from people, people like to do business with people. There’s no reason you can’t address this with your website too.

If you really want to hit a home run, you could implement both!