If This Post Wasn’t What You Were Looking For, You’ll Be Gone Before You Finish Reading This Title

Value Exchange

So why are you here, reading the frogblog? Of course I couldn’t tell you the exact answer, but chances are you didn’t need a large degree of motive to come read this because you are benefitting from the information here. Chances are you were looking for some online marketing tips, in which case, this is exactly what you want.

Guessed what I’m driving at yet? The giveaway was in the title!

Value exchange

If I want you to do something, you have to be getting something in return, right? To get you to read my post, I have to make it worthwhile, it has to offer you good knowledge, a laugh or two alongside new ideas (or if you’re as marvellous as me, all of the above!)

Now consider a scenario where I wanted you to buy something rather than just read my post. Suddenly it’s not just time I’m attempting to coerce you to give up, but your hard earned money. I have to make damn sure that what I offer makes you feel that carrying out that all important transaction is benefiting you more than me (weird concept for you business people, I know).

What’s more, if I want you to come back, I have to make sure that you feel like you’ve had fantastic value and service after the sale too. People talk long after the purchase, especially in an online environment.

So how does this relate to your website?

1. The first rule of value exchange is that you make it worthwhile for your users to perform an action.
2. The second rule of value exchange is that you make it worthwhile for your users to perform an action.
3. The third rule of value exchange is that if you find it any aspect of your site doesn’t, you make sure you rethink and revise it until it does.

Relating this to conversion rate

A mailing list holds a great deal of power as while visitors to your website are in a doughnut like mindset and may not want to fully commit to your objectives. Their intentions may have been to buy your product or service, but due to the chaotic turbulance of surfers and instant gratifaction mindset didn’t bother. Most people don’t even use favourites as there usually is nothing on the page (their main focus) to remind them to make a bookmark. Many avoid using their history tab for fear of embarassment at their less than savoury surfing habbits.

Something as simple as an email (even unrelated) may be all the reminder they need to return to your website and make a purchase or give you a call. However, by subscribing to your mailing list, what is in it for them? Why should they give you their details?

People are now more informed (or at least paranoid!) about sharing information on the internet and will guard details such as their date of birth, address and phone number. Offer them an incentive to subscribe; helpful tips, a special offer, or at the very least, assert that they will be eligible for future offers that others may miss. Never ask them for data that you don’t need, so consider what fields you want on your form very carefully. I guarantee if you get this right, more people will ‘convert’ and subscribe.

So there you have it folks, make sure you tip the balance of the value exchange in favour of your site visitors and your conversions will skyrocket!