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Design and Layout Basics

Opening caveat Web design is a skill. There is so much to learn that most web designers don’t know everything. The chances of a novice creating a good website that looks good, is easy to use, search engine friendly and standards compliant are really, really slim. research shows that visitors have an expectation of what [...]

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Writing compelling copy

Business owners tend to agonise over every syllable of content for their website. They really shouldn’t. Because 99%* of the time it won’t get read. Essentially, people are incredibly intolerant on the internet. Why? Well, consider their journey to your website. Unless you are number one in Google for every imaginable search term, yours will [...]

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Optimising your content

We are dangerously close to actually writing some copy! There are two parts to getting great search engine rankings: Optimising the page (in techno-babble that’s called on-page optimisation) Building links to the page from other websites (off-page optimisation) Essentially search engines rank pages.  Yes, they take the rest of the site — and any other [...]

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POLL: How happy are you with your business’s website?

[polldaddy poll=5741357]

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Keyword Research: Understanding the Competition – Part Two

Links Open Site Explorer Understanding the Quality of the Competition It’s very important to analyse the quality of the competition, not just the quantity – as discussed last week in Part One. Well how on earth do I do that, I hear you ask? Well fortunately there are some more free tools that will come [...]

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